“#fevicolkijod” 

“#KuchAcchaHoJaye”

“#AmulReelOfTheDay”

Do you remember these iconic taglines?!! 

These are taglines of reels that swept over the internet, and another important factor was engaging reels. Thanks to short videos on Instagram and YouTube, trends have taken over the internet. Brands have acknowledged the marketing possibilities in this area. 

An effective market strategy combines emotions with practical solutions for everyday problems. This creates a strong connection with the audience and makes the reel go viral. Short videos have already replaced our entertainment perspectives and will soon replace old advertising strategies. It is the future of entertainment and marketing!

Would you like your content to be the next #trending in social media? If so, you might be looking to make trending advertisement shorts. You can now easily learn how to make short videos with essential tips and tricks. Whether you want to create engaging social media content or simply want to share your creativity with the world, you have reached the perfect destination. 

This blog discusses the importance and benefits of making short videos and the basic tools required. You’ll learn step-by-step details on making a short video and best practices to enhance your video quality.

What Are Short Videos And Why Do They Matter? 

A recent marketing report from HubSpot labelled short-form videos as the year's top-performing social media content format. According to the report, it has become the ultimate marketing assistance, with 64% of marketers already using it. Hence, 33% of marketers plan to boost their spending on short-form video content more than any other social media strategy. 

In a fast-paced world where people don't have much time to take a look at long videos. That’s where short videos can quickly grab attention and are quite suitable for someone who wants a five-minute relaxation between their strict schedules. Research indicates the most effective brief videos are under five minutes long, with valuable information presented engagingly and in a fun-filled way. 

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Benefits Of Short Videos

• Global trend: Short videos are considered to be any video content that is under 60 seconds in duration, with some marketers suggesting that short videos can also extend up to three minutes.
• Quick Scrolling: The purpose of short videos is to provide easily digestible content that viewers can quickly watch and scroll through multiple videos at once. 
• Audience Engagement & Retention: Short videos can grab attention and retain audiences with a brief, to-the-point message. 
• Short & Time Saving: The audience will watch videos entirely from start to end because of their short length.

Must-Have Tools to Create Short Video

Anyone can create short videos, even with zero subscribers or zero channels; start your channel today or get your first freelancing client. Before diving deeper into the section about making a short video, having the right tools and equipment is vital. Beginners can start with basic gadgets and move on to more advanced ones. 

• A smartphone with a good camera is sufficient for beginners. But if you want to take your work to the next level and are ready to invest, you can use a primary DSLR camera like the Canon EOS Rebel series. 
• A tripod and a microphone are essential for creating steady videos with good sound quality. A tripod helps to keep the camera steady, avoiding shaky footage. Microphone ensures sound quality by preventing noise. 
• A simple ring light can significantly impact the lighting quality of the video. Lighting is essential to a video and should be chosen based on your requirements. LED panels with adjustable features are recommended for versatile, high-quality lighting. Softboxes and diffusers can be used for softer and more flattering lighting, whereas background and hair lights add depth and separation.
• Mobile apps are user-friendly and suitable for on-the-go editing, whereas desktop software can offer more advanced features and precision.

All these factors should be chosen carefully as they can directly affect the quality of your videos.

How To Make Short Videos: Step By Step

You can easily make short videos online using your smartphone. Start by planning your content. First, define your audience and choose a topic. Understanding the interests and platform choices of specific demographics you are targeting is important. 

Step 1. Write A Script

Create a storyboard and write a script according to that. The message should be best presented in a brief format. When filming, aim for high-quality footage, ensure good lighting, avoid dark or grainy videos, and use a microphone to avoid noise while recording audio. 

If you are stuck and don't know where to start a script, watch our video on Seekho’s Script Writing Secrets, where we explain in detail how to write exceptional and professional scripts for viral videos.

Step 2. Stay On-Trend

Utilise the time you scroll through social media to understand the current trends, such as the same repeated songs or film dialogues repeated in multiple reels, etc. Typically, you should use the music everyone uses, but you should also be looking for music or dialogues that could go viral. 

Step 3. Brainstorm Your Ideas

Plan your content and develop new ideas rather than copying viral videos. You can get help from AI to generate some short ideas. Yes, but instead of typing blankly, give well-defined instructions about the type of content you want.  

Initially, you can try small videos, like a cat dripping a mug of water or jumping over a wall. By then, you will have advanced knowledge in your videography and editing. Then, you can think of good scripts. You can also use chatGpt to generate content and create unique ideas. 

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Step 4. Use Eye-Catching Hooks

With thousands of short video options available, your video must contain some eye-catching hooks that spark interest in users to earn a new subscriber. Catchy hooks, along with trending sounds, could grab users' attention. Here are some examples:

• Have you ever wondered how to save ₹1,000 on your next shopping trip?"
• This one tip will change the way you cook forever!"
• "Can you solve this riddle in 10 seconds?"
• "Wait till you see what happens next…

Step 5. Keeping It Simple

The short-form video format is meant for quick consumption, so deliver your message quickly and effectively. The ideal time for a short video is 60 seconds, so try to wind up your content within 40-50 seconds for better visibility.

Step 6. Focus On The First Few Seconds

The first 3-5 seconds are crucial; immediately grab your audience's attention with an eye-catching intro or a strong hook. Do not extend your video unnecessarily. Try to come to the main point within the first 2 or 3 seconds. 

If users cannot understand the content in the first 2 seconds, they will scroll to the next video. Ensure your video is bit-sized, relatable, uses a fun sound, and grabs attention within 2 seconds.

Step 7. Use Your Content Pillars To Map Out Content

When planning short-form videos for marketing, it is advisable to focus on themes that define your brand and use them along with trending sounds, inspirational videos, keywords, and hashtags.

Content pillars are the foundation of a successful content strategy. They are board topics or themes around which you create content. Using content pillars ensures that your content is organised and relevant. Here is an example:

• For Education: How-to Guide, tutorials and industry knowledge
• For Entertainment: Fun content, behind-the-scenes and stories

Step 8. Record Vertically

Short videos are meant to be viewed on mobile devices, so they are best when recorded vertically. Most of the short videos are viewed using mobile devices, which are typically held in a vertical position. Hence, vertical videos fill the screen more naturally when a phone is held upright.

Step 9. Edit The Video Strategically

Editing a video involves making deliberate choices to ensure the final video communicates with your audience. Here are a few steps to follow while approaching video editing strategically.

• Backups: Always start by creating a new project and save it as a standalone project file. Always keep backups for the video while editing.
• Timeline: Import your video to the editing software. Arrange your selected clips on a timeline in the order that presents your information logically.
• Flow: Establish a coherent flow that maintains the audience's interests.
• Visual effects: You can make the background disappear, apply a cinematic blur or enhance colour to focus on the main subject using visual effects.
• Filters: Filters enhance the look of the video. Filters can enhance the mood and tone of your video through colour enhancement.
• Transitions: You can add fundamental transitions like Fade in/out that apply fades to introduce or conclude scenes smoothly. Simple-cut transitions can be used for smooth transitions between clips.
• Audio Enhancement: Adjust audio levels to enhance background music and incorporate sound effects for an improved experience.
• Add Titles and Text: You can add titles to the beginning and conclusion and use annotations and captions to ensure your viewer sees the important part of your video.
• Format and Resolution: Adjust video settings to match the recommended format, resolution, and aspect ratio for the platform where it will be published. ((eg: for YouTube- 16:9 and for Instagram- 9:16)

Step 10. Use Caption Strategically

Even if your caption is limited in space, it's a great chance to include extra details in your video, so maximise its use. You can include a call-to-action, offer additional information not covered in the video, etc. Here are some examples of top captions:

• "Hit the follow button for more money-saving tips!"
• "What’s your favourite street food? Tell us in the comments!"
• "Limited-time offer! Check out the link in the bio for exclusive deals."

Captions aren’t just text on screen; they are the gateway to deeper engagement and border reach. Discover how to add captions strategically and elevate your content with Seekho’s Caption ka Secret video capsule.

Best Editing Apps For Beginners

Editing is the soul of a video. You must make it exciting and watchable by trimming unnecessary footage, adding transitions, and including text or graphics to enhance the viewer’s experience. Mobile editing applications like Inshot, Canva, and Adobe Premier Rush are suitable for beginners. The Apple users can go for iMovie. If you are a beginner who wants to start making short videos, try these six editing tools. 

Canva

Canva is primarily known for graphic design but is also a simple video editor. It is very beginner-friendly and provides various templates and easy-to-use tools. With Canva, creating visually appealing videos without in-depth editing skills is possible. It is the best option for those who want to focus on design and visual elements in their video.

Youtube Create

YouTube Create is an excellent option for anyone looking to edit videos specifically for YouTube. This app simplifies the video creation process, making it easy to create, edit, and upload content directly to your YouTube channel. The app also offers a variety of templates and effects that can make your videos stand out.

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Inshot

It is an incredibly easy-to-use mobile App that provides options like trimming, cutting, and merging videos, adding music, text, and filters, and adjusting the video speed. It is the best option for mobile users who want to edit and share quickly. 

VN Editor

VN Editor is a user-friendly video editing app with powerful features without overwhelming you. Its intuitive interface is perfect for newcomers to editing. With just a few taps, you can easily trim clips, add transitions, and include music or text overlays. 

Ready to start editing your own videos? Check out Seekho's video on VN Video Editor se Editing Kare for easy tips and tricks to make your videos shine!

iMovie

iMovie is designed for Mac and iOS users looking for an easy editing experience. It offers a drag-and-drop interface, making it easy for beginners to edit videos. It has a range of built-in transitions and templates.

Most editing platforms offer features like filters, stickers, and effects to enhance your video. These are available directly in their app, making it easy to create short videos online without needing professional software.

Tips for Enhancing Video Quality & Reachability

With just a few simple tips, you can elevate your videos from ordinary to extraordinary, ensuring they stand out in a crowded online space. Let’s explore some effective tips: 

• Lighting and Audio: Lighting and audio clarity are vital parts of a video. Always shoot videos under appropriate lighting. 
• Resolution: You can use high-resolution settings while filming, adjust your white balance to ensure accurate colours, and apply basic colour corrections during editing. 
• Use Stabilisation: Trim out any shaky footage with the stabilisation feature available in most editing software, such as VN editor. 
• Avoid Copy Right Issues: Ensure that there are no copyright issues for the music you are using. 
• Remove Watermarks: Crosscheck for watermarks before sharing across platforms. 
• Texts & Captions: Include textual elements like subtitles and captions.
• Hashtags & Keywords: Add relevant hashtags and keywords in the copy, caption, and subtitles. 

Conclusion

Creating and editing short video content is a process that blends creativity with some attention to detail. It is an exciting way to express yourself and connect with an audience. Success comes only with practice. 

You can start by recording any content with a basic camera and editing it using Inshot, VN editor, and many other apps discussed. They are more suitable for desktops and mobiles and have much more advanced editing options. You can move to these options once you advance the editing process. Once you master how to create a short video, you can use tools like a YouTube video to short converter, which can make the process easier.

Now, you must be eager to create eye-catching short videos and boost your followers; learn how to edit videos right on your phone by mastering the art of mobile video editing with Seekho. Subscribe to our app today and start making amazing short videos effortlessly!