Name: Tanishq’s Insane Strategy | Business Case Studies
Uploaded: 2025-04-11T18:10:26.991565+05:30
Duration: 2 min 54 s
Channel: Aditya Joshi

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Tanishq’s Insane Strategy

Aditya Joshi

Dekhiye kaise Tanishq, ek Tata Group ka jewellery brand, 1994 mein shuru hokar pehle teen saal mein ₹150 crore ka loss utha, phir apni unique strategies se na sirf recover hua balki Indian jewellery market mein ek leading brand ban gaya. Is video mein hum Tanishq ki journey ko detail mein samjhege, kaise unhone hallmarking introduce karke, luxury showrooms kholke, aur custom wedding collections jaise Riva launch karke customer ka trust jeeta. Tanishq aaj ₹75,000 crore ke Titan company ka sabse profitable brand hai. Join karen humare Business Case Studies show mein aur jaanein yeh inspiring transformation.
 
Tanishq ne khudko fail honese bachaya aur India ka biggest gold brand ban gaya! This is their amazing business strategy.
 
Discover the remarkable journey of Tanishq, a Tata brand that transformed from a disastrous launch in 1994 with a loss of 150 crores within three years, to becoming India's most trusted and valuable jewellery brand. This episode of Business Case Studies explores how Tanishq revolutionized the Indian jewellery market with strategies like introducing BIS carat hallmarking, setting up carat meters in stores, offering a premium retail experience, and targeting the wedding jewellery segment with its unique Riva collection. Learn about their game-changing initiatives, such as the Tanishq Golden Harvest scheme, that helped earn the trust of millions and redefine traditional buying patterns. Join us to uncover how Tanishq turned a massive loss into a thriving success, contributing significantly to Titan's annual revenue and establishing itself firmly in the industry.

Dekhiye kaise Tanishq, ek Tata Group ka jewellery brand, 1994 mein shuru hokar pehle teen saal mein ₹150 crore ka loss utha, phir apni unique strategies se na sirf recover hua balki Indian jewellery market mein ek leading brand ban gaya. Is video mein hum Tanishq ki journey ko detail mein samjhege, kaise unhone hallmarking introduce karke, luxury showrooms kholke, aur custom wedding collections jaise Riva launch karke customer ka trust jeeta. Tanishq aaj ₹75,000 crore ke Titan company ka sabse profitable brand hai. Join karen humare Business Case Studies show mein aur jaanein yeh inspiring transformation.
 
Discover the remarkable journey of Tanishq, a Tata brand that transformed from a disastrous launch in 1994 with a loss of 150 crores within three years, to becoming India's most trusted and valuable jewellery brand. This episode of Business Case Studies explores how Tanishq revolutionized the Indian jewellery market with strategies like introducing BIS carat hallmarking, setting up carat meters in stores, offering a premium retail experience, and targeting the wedding jewellery segment with its unique Riva collection. Learn about their game-changing initiatives, such as the Tanishq Golden Harvest scheme, that helped earn the trust of millions and redefine traditional buying patterns. Join us to uncover how Tanishq turned a massive loss into a thriving success, contributing significantly to Titan's annual revenue and establishing itself firmly in the industry.

Tanishq’s Insane Strategy

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