Name: Perfume Bechke Banaya Karodo Ka Business | Indian Desi Business
Uploaded: 2025-09-29T17:45:00.044901+05:30
Duration: 2 min 18 s
Channel: Rutvikkumar Jadvani

Fogg perfume

Rutvikkumar Jadvani

Dekhiye kaise Darshan Patel ki simple soch ne bana diya Fog deodorant ko ek successful brand! Seekho App ke is episode mein hum baat karenge Vini Cosmetics aur unke flagship product Fog ki, jo hai Bharat ka pehla non-gas, sirf perfume wala deodorant. Jis tarah se Darshan Patel ne market ki kami ko pehchaan kar ek behtar product banaya aur apne unique marketing strategy se Fog ko top Indian deodorant brand banaya, uski puri kahani suniye. "Janab, Hindustan mein to Fog chal raha hai!" Ye line kaise bani har ghar ki zubaan? Janniye is success story ko, jo dikhata hai ki sahi planning aur execution se kaise koi bhi brand global level par apni pehchaan bana sakta hai. Fog, ek true desi success story!
 
Fogg deodorant ki kahani ek simple idea se shuru hoti hai jo pure market ko disrupt kar gaya. 2011 mein Gujarat ke entrepreneur Darshan Patel ne apni company Vini Cosmetics launch ki aur deodorant industry ki ek badi problem pe dhyaan diya. Unhone dekha ki zyada tar deodorants mein perfume kam aur gas zyada hota hai, jisse value for money nahi milti. Is gap ko address karte hue unhone “No Gas, Only Perfume” concept ke saath Fogg launch kiya jisme 800 sprays ki guarantee thi. Product ke saath unki marketing strategy bhi bold thi, glamorous ads ke bajaye unhone simple aur relatable communication choose kiya aur unki tagline “Fogg chal raha hai” iconic ban gayi. Sirf ek saal mein Fogg ne Axe jaise global giant ko peeche chhod diya aur aaj deodorant market ka 20% share unke paas hai. 2020 tak revenue ₹1000 crore cross kar gaya aur 2025 mein KKR ne majority stake leke company ki valuation $1.1 billion tak pahunchayi. Fogg ek example hai ki sahi product aur smart branding se ek desi brand global success ban sakta hai.
 
Discover the remarkable journey of Darshan Patel and his brand Fog in this episode of the Seekho Official Show, focusing on Indian desi businesses. Learn how a simple idea transformed into a brand worth over a thousand crores. Starting in 2011, after selling his family business Paras Pharmaceuticals, Patel observed a gap in the deodorant market: most products had more gas than perfume, not offering true value for money. Launching Vini Cosmetics, he introduced Fog, India's first non-gas deodorant with a guarantee of 800 sprays per bottle. This innovation, coupled with unique marketing strategies and extensive distribution, not only redefined the deodorant industry but also led Fog to capture about 20% of the market share. By 2020, Vini Cosmetics' revenue crossed ₹1000 crores, and by 2025, it attracted a major investment from KKR, elevating its valuation to $1.1 billion.

Perfume Bechke Banaya Karodo Ka Business

Dekhiye kaise Darshan Patel ki simple soch ne bana diya Fog deodorant ko ek successful brand! Seekho App ke is episode mein hum baat karenge Vini Cosmetics aur unke flagship product Fog ki, jo hai Bharat ka pehla non-gas, sirf perfume wala deodorant. Jis tarah se Darshan Patel ne market ki kami ko pehchaan kar ek behtar product banaya aur apne unique marketing strategy se Fog ko top Indian deodorant brand banaya, uski puri kahani suniye. "Janab, Hindustan mein to Fog chal raha hai!" Ye line kaise bani har ghar ki zubaan? Janniye is success story ko, jo dikhata hai ki sahi planning aur execution se kaise koi bhi brand global level par apni pehchaan bana sakta hai. Fog, ek true desi success story!
 
Discover the remarkable journey of Darshan Patel and his brand Fog in this episode of the Seekho Official Show, focusing on Indian desi businesses. Learn how a simple idea transformed into a brand worth over a thousand crores. Starting in 2011, after selling his family business Paras Pharmaceuticals, Patel observed a gap in the deodorant market: most products had more gas than perfume, not offering true value for money. Launching Vini Cosmetics, he introduced Fog, India's first non-gas deodorant with a guarantee of 800 sprays per bottle. This innovation, coupled with unique marketing strategies and extensive distribution, not only redefined the deodorant industry but also led Fog to capture about 20% of the market share. By 2020, Vini Cosmetics' revenue crossed ₹1000 crores, and by 2025, it attracted a major investment from KKR, elevating its valuation to $1.1 billion.

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