Name: Haldiram’s ₹50,000 Crore Empire | Business Case Studies
Uploaded: 2025-04-08T21:28:03.323119+05:30
Duration: 2 min 59 s
Channel: Aditya Joshi

Haldiram’s ₹50,000 Crore Empire

Aditya Joshi

Seekho App ki iss video mein humne Haldiram ki anokhi yatra ka varnan kiya hai. Kaise ek chhoti si halwai ki dukaan, jo Bikaner mein 1937 mein shuru hui thi, aaj ek global snack brand ban gayi hai jiski valuation pachas hazaar karod se zyada hai. Video mein Haldiram ke expansion, unique product offerings jaise bhujia, son papdi, matari, aur bhi bahut kuch ke saath unki marketing strategy aur brand evolution ko cover kiya gaya hai. Dekhiye kaise Haldiram ne bina kisi celebrity endorsement ke apne products ko har Indian ghar tak pahunchaya aur FMCG giants jaise Britannia, Parle, aur ITC ko takkar di. Ye video aapko dikhayega ki kaise localization, supply chain optimization, aur strategic branding se kisi bhi traditional business ko ek empire mein badal sakte hain.
 
Iss snacks brand ne ek chotese thele se shuruwaat ki aur aj ek global brand ban gaya hai! This is the business strategy of Haldirams
 
Explore the remarkable journey of Haldiram from a small sweet shop in Bikaner to a colossal ₹50,000 crore empire in this episode of Seekho's Official Show Business Studies. Discover how Haldiram, an iconic Indian snack brand, became a formidable rival to the world's largest FMCG giants without flashy marketing campaigns or foreign investments. Starting in 1937 with the unique and crispy bhujia, Haldiram expanded its product range to include various Indian snacks like son papdi and matari. Learn about their strategic expansions, innovative packaging in the 1990s, and a branding strategy that relied on location-based branding rather than celebrity endorsements. This episode reveals how understanding local taste preferences and optimizing supply chains helped Haldiram outpace even multinational brands like PepsiCo in the Indian snack market. Join us to uncover the secrets behind Haldiram's success and its transformation into India's largest snack brand with revenues exceeding ₹9,000 crore.

Seekho App ki iss video mein humne Haldiram ki anokhi yatra ka varnan kiya hai. Kaise ek chhoti si halwai ki dukaan, jo Bikaner mein 1937 mein shuru hui thi, aaj ek global snack brand ban gayi hai jiski valuation pachas hazaar karod se zyada hai. Video mein Haldiram ke expansion, unique product offerings jaise bhujia, son papdi, matari, aur bhi bahut kuch ke saath unki marketing strategy aur brand evolution ko cover kiya gaya hai. Dekhiye kaise Haldiram ne bina kisi celebrity endorsement ke apne products ko har Indian ghar tak pahunchaya aur FMCG giants jaise Britannia, Parle, aur ITC ko takkar di. Ye video aapko dikhayega ki kaise localization, supply chain optimization, aur strategic branding se kisi bhi traditional business ko ek empire mein badal sakte hain.
 
Explore the remarkable journey of Haldiram from a small sweet shop in Bikaner to a colossal ₹50,000 crore empire in this episode of Seekho's Official Show Business Studies. Discover how Haldiram, an iconic Indian snack brand, became a formidable rival to the world's largest FMCG giants without flashy marketing campaigns or foreign investments. Starting in 1937 with the unique and crispy bhujia, Haldiram expanded its product range to include various Indian snacks like son papdi and matari. Learn about their strategic expansions, innovative packaging in the 1990s, and a branding strategy that relied on location-based branding rather than celebrity endorsements. This episode reveals how understanding local taste preferences and optimizing supply chains helped Haldiram outpace even multinational brands like PepsiCo in the Indian snack market. Join us to uncover the secrets behind Haldiram's success and its transformation into India's largest snack brand with revenues exceeding ₹9,000 crore.

Haldiram’s ₹50,000 Crore Empire

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