Name: Socks Bechke Karodo Kamaye | Indian Desi Business
Uploaded: 2026-01-11T17:45:00.034345+05:30
Duration: 2 min 6 s
Channel: Rutvikkumar Jadvani

socks business

Rutvikkumar Jadvani

Thela Gaadi ki story Jaipur se shuru hoti hai jahan Kapil Garg ek engineer ke taur par corporate job kar rahe the, lekin unki life routine aur boring ho chuki thi. Ek simple grey socks ko dekhkar unke dimaag me idea aaya ki fashion sirf shirts aur shoes tak kyun limited ho, socks bhi fun aur expressive ho sakte hai. Market me ya to mehnga ya low-quality options the, isliye Kapil ne product designer Vidhee Singhania ke saath milkar Thela Gaadi start ki. Brand ne colourful, funky socks se shuruaat ki jo childhood nostalgia aur happiness feel karwati thi. Dheere-dheere demand badhi aur brand ne tote bags, boxers, handkerchiefs aur eye masks jaise products bhi add kiye. Aaj Thela Gaadi ke paas 5 categories me 110+ products hai aur FY23 me brand ne ₹1.8 crore revenue achieve kiya. Ye story proof hai ki simple idea bhi strong execution ke saath bada business ban sakta hai.

Socks Bechke Karodo Kamaye

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