Name: Ramesh Chauhan: Thums Up Wale | Beyond Business
Uploaded: 2025-06-05T20:10:00.035088+05:30
Duration: 1 min 58 s
Channel: Seekho Official

Ramesh Chauhan: Thums Up Wale

Seekho Official

Dekho Seekho app ki is khas series 'Beyond Business' mein, jahan hum baat karte hain Ramesh Chauhan ki, jinhone Thumbs Up jaise iconic Indian drink ko banaya. Unnees sau sattahattar mein jab Coca Cola India chhod kar gayi, tab Ramesh Chauhan ne Bharat mein soft drink ki kami ko dekhte hue Thumbs Up ka nirmaan kiya. Unka vishwas tha ki desi companies bhi badi safalta haasil kar sakti hain. Jab Coca Cola 1993 mein wapas aayi, to sabko laga ki Thumbs Up ka ant ho gaya, par Chauhan ne apna sab kuch bech diya, yahan tak ki Thumbs Up, Limca, Gold Spot, aur Citra ko bhi. Jaaniye unki soch aur nirnay ke peeche ki kahani sirf Seekho app par. Kya aapko lagta hai unka nirnay sahi tha? Comment karein, video ko like aur share karein.
 
Yeh video Ramesh Chauhan aur Thums Up ki kahani ko dikhata hai, jisme unki vision, marketing strategy aur desi soft drink brands ko global level tak pahunchane ka safar samjhaya gaya hai.
 
Discover the remarkable journey of Ramesh Chauhan, the visionary behind India's iconic Thumbs Up, in this episode of Seekho's official show "Beyond Business." After Coca-Cola exited India in 1977, a void was left in the beverage market. Ramesh Chauhan seized this opportunity to create Thumbs Up, a brand that became synonymous with bold taste and a daring attitude. Learn how he built his beverage empire with just a few simple but powerful ideas: strong flavor, impactful presentation, and a memorable name. Despite selling his successful brands, including Thumbs Up, Limca, Gold Spot, and Citra, to Coca-Cola in 1993, Ramesh's legacy continues to influence generations. Tune in to explore how Ramesh's strategic decisions and enduring impact shaped the beverage industry.

Dekho Seekho app ki is khas series 'Beyond Business' mein, jahan hum baat karte hain Ramesh Chauhan ki, jinhone Thumbs Up jaise iconic Indian drink ko banaya. Unnees sau sattahattar mein jab Coca Cola India chhod kar gayi, tab Ramesh Chauhan ne Bharat mein soft drink ki kami ko dekhte hue Thumbs Up ka nirmaan kiya. Unka vishwas tha ki desi companies bhi badi safalta haasil kar sakti hain. Jab Coca Cola 1993 mein wapas aayi, to sabko laga ki Thumbs Up ka ant ho gaya, par Chauhan ne apna sab kuch bech diya, yahan tak ki Thumbs Up, Limca, Gold Spot, aur Citra ko bhi. Jaaniye unki soch aur nirnay ke peeche ki kahani sirf Seekho app par. Kya aapko lagta hai unka nirnay sahi tha? Comment karein, video ko like aur share karein.
 
Discover the remarkable journey of Ramesh Chauhan, the visionary behind India's iconic Thumbs Up, in this episode of Seekho's official show "Beyond Business." After Coca-Cola exited India in 1977, a void was left in the beverage market. Ramesh Chauhan seized this opportunity to create Thumbs Up, a brand that became synonymous with bold taste and a daring attitude. Learn how he built his beverage empire with just a few simple but powerful ideas: strong flavor, impactful presentation, and a memorable name. Despite selling his successful brands, including Thumbs Up, Limca, Gold Spot, and Citra, to Coca-Cola in 1993, Ramesh's legacy continues to influence generations. Tune in to explore how Ramesh's strategic decisions and enduring impact shaped the beverage industry.

Ramesh Chauhan: Thums Up Wale

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