Name: Pepsi Piyo Jet Khareedo | Gyan Shots
Uploaded: 2025-02-21T18:07:32.637416+05:30
Duration: 2 min 23 s
Channel: Thinketh

Pepsi Piyo Jet Khareedo

Thinketh

Dekho kaise John Lionaard ne Pepsi ke ek ad campaign ko challenge kiya jisme Pepsi ne vaada kiya tha ki saat million Pepsi points collect karne par ek thirty-three million dollars ka Harrier jet milega. Ye sab shuru hua 1995 mein jab Pepsi ne apne products ko promote karne ke liye ek unique offer diya jisme consumers ko Pepsi peene par points milte the. John ne ek loophole dhoond nikala aur points khareedne ka faisla kiya, jisse uski cost significantly kam ho gayi. Lekin jab usne jet maanga, Pepsi ne inkaar kar diya aur kaha yeh sirf ek mazak tha, jis par John ne Pepsi par case kar diya. Aakhir mein, 1999 mein John case haar gaya, lekin is ghatna ne Pepsi ko unki advertisement strategy mein sudhar karne pe majboor kiya.
 
Is Video me hum jaanenege Pepsi ki famous 1995 ki failed  marketing strategy ke baare me
 
Explore the intriguing story of John Leonard and his attempt to claim a Harrier Jet from Pepsi by collecting 7 million Pepsi Points from a 1995 promotional campaign. This captivating tale unfolds as Pepsi launched an ambitious ad to outdo Coca-Cola, offering items like t-shirts, jackets, and bikes for points collected by drinking Pepsi. The shock twist came with the inclusion of a $33 million Harrier Jet for 7 million points. Leonard, spotting a loophole, realized he didn't need to purchase millions of Pepsi cans but could directly buy points at $0.10 each, drastically reducing his expense from $40 million to just $700,000. However, Pepsi responded to his claim with a legal notice, stating it was just a joke, leading to a heated legal battle. Despite the support from the public, Leonard lost the case in 1999, but his efforts forced Pepsi to revise their advertising strategies. This story not only highlights the power of marketing but also showcases the complexities of promotional campaigns and the legalities involved.

Dekho kaise John Lionaard ne Pepsi ke ek ad campaign ko challenge kiya jisme Pepsi ne vaada kiya tha ki saat million Pepsi points collect karne par ek thirty-three million dollars ka Harrier jet milega. Ye sab shuru hua 1995 mein jab Pepsi ne apne products ko promote karne ke liye ek unique offer diya jisme consumers ko Pepsi peene par points milte the. John ne ek loophole dhoond nikala aur points khareedne ka faisla kiya, jisse uski cost significantly kam ho gayi. Lekin jab usne jet maanga, Pepsi ne inkaar kar diya aur kaha yeh sirf ek mazak tha, jis par John ne Pepsi par case kar diya. Aakhir mein, 1999 mein John case haar gaya, lekin is ghatna ne Pepsi ko unki advertisement strategy mein sudhar karne pe majboor kiya.
 
Explore the intriguing story of John Leonard and his attempt to claim a Harrier Jet from Pepsi by collecting 7 million Pepsi Points from a 1995 promotional campaign. This captivating tale unfolds as Pepsi launched an ambitious ad to outdo Coca-Cola, offering items like t-shirts, jackets, and bikes for points collected by drinking Pepsi. The shock twist came with the inclusion of a $33 million Harrier Jet for 7 million points. Leonard, spotting a loophole, realized he didn't need to purchase millions of Pepsi cans but could directly buy points at $0.10 each, drastically reducing his expense from $40 million to just $700,000. However, Pepsi responded to his claim with a legal notice, stating it was just a joke, leading to a heated legal battle. Despite the support from the public, Leonard lost the case in 1999, but his efforts forced Pepsi to revise their advertising strategies. This story not only highlights the power of marketing but also showcases the complexities of promotional campaigns and the legalities involved.

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