Name: Lijjat Papad: A Brand By Housewives | Business Case Studies
Uploaded: 2025-04-16T15:00:37.063892+05:30
Duration: 2 min 35 s
Channel: Aditya Joshi

Lijjat Papad: A brand by housewives

Aditya Joshi

Seekho app ki is video mein hum Shri Mahila Grih Udhyog Lijjat Papad ki anokhi kahani ko explore karte hain, jise sirf 80 rupaye ke initial investment se shuru kiya gaya tha aur aaj yeh 1600 crore ka business ban chuka hai. Ismein khas baat yeh hai ki iska koi CEO ya corporate board nahi hai aur yeh puri tarah se housewives dvara sanchalit hai. Video mein 1959 se shuru hui is journey ko dikhaya gaya hai, jahan Mumbai ki saat Gujarati housewives ne mil kar yeh brand establish kiya. Lijjat Papad na sirf India mein balki 25+ deshon mein apne products export karta hai. Is video mein hum dekhte hain ki kaise Lijjat women empowerment aur self-reliance ki misaal pesh karti hai, har member ko equal profit share dete hue. Aaiye jaante hain is inspirational journey ke baare mein aur samajhte hain ki kaise ek chhoti si shuruaat se badi safalta tak pahunchi ja sakti hai.
 
A brand that was started with just Rs 80 by a housewife, has now turned into a huge business! Ye hai unke growth ki kahani.
 
Discover the remarkable journey of Shri Mahila Grih Udhyog Lijjat Papad in this episode of the Sikh Official Show Business Case Studies. Starting in 1959 with just 80 rupees, seven Gujarati housewives in Mumbai embarked on a venture of making papads on their terrace. This small start, named Lijjat meaning 'tasty', has grown into a 1,600 crore cooperative by 2025, run entirely by over 45,000 women, fondly called 'sisters', who are all stakeholders. These women share profits equally, emphasizing dignity, self-reliance, and entrepreneurship beyond household duties. Lijjat Papad, now a flagship product with a daily production of 4 million, is not only popular in India but is also exported to over 25 countries. Recognized by the World Bank and Harvard Business School as a model of women-led micro-entrepreneurship, Lijjat has received numerous accolades including the Best Village Industries Institution Award from the Government of India and the Padma Shri Award for founder Jasvanti Ben Popat. This episode highlights how a vision of unity and hard work can transform modest beginnings into a monumental enterprise without any formal corporate structure, marketing budget, or investor funding, truly making Lijjat Papad not just a business, but a revolution in women empowerment and cooperative success.

Lijjat Papad: A Brand By Housewives

Seekho app ki is video mein hum Shri Mahila Grih Udhyog Lijjat Papad ki anokhi kahani ko explore karte hain, jise sirf 80 rupaye ke initial investment se shuru kiya gaya tha aur aaj yeh 1600 crore ka business ban chuka hai. Ismein khas baat yeh hai ki iska koi CEO ya corporate board nahi hai aur yeh puri tarah se housewives dvara sanchalit hai. Video mein 1959 se shuru hui is journey ko dikhaya gaya hai, jahan Mumbai ki saat Gujarati housewives ne mil kar yeh brand establish kiya. Lijjat Papad na sirf India mein balki 25+ deshon mein apne products export karta hai. Is video mein hum dekhte hain ki kaise Lijjat women empowerment aur self-reliance ki misaal pesh karti hai, har member ko equal profit share dete hue. Aaiye jaante hain is inspirational journey ke baare mein aur samajhte hain ki kaise ek chhoti si shuruaat se badi safalta tak pahunchi ja sakti hai.
 
Discover the remarkable journey of Shri Mahila Grih Udhyog Lijjat Papad in this episode of the Sikh Official Show Business Case Studies. Starting in 1959 with just 80 rupees, seven Gujarati housewives in Mumbai embarked on a venture of making papads on their terrace. This small start, named Lijjat meaning 'tasty', has grown into a 1,600 crore cooperative by 2025, run entirely by over 45,000 women, fondly called 'sisters', who are all stakeholders. These women share profits equally, emphasizing dignity, self-reliance, and entrepreneurship beyond household duties. Lijjat Papad, now a flagship product with a daily production of 4 million, is not only popular in India but is also exported to over 25 countries. Recognized by the World Bank and Harvard Business School as a model of women-led micro-entrepreneurship, Lijjat has received numerous accolades including the Best Village Industries Institution Award from the Government of India and the Padma Shri Award for founder Jasvanti Ben Popat. This episode highlights how a vision of unity and hard work can transform modest beginnings into a monumental enterprise without any formal corporate structure, marketing budget, or investor funding, truly making Lijjat Papad not just a business, but a revolution in women empowerment and cooperative success.

Lijjat Papad: A Brand By Housewives

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