Name: ITC – Cigarrates To FMCG | Business Case Studies
Uploaded: 2025-04-13T23:19:46.280723+05:30
Duration: 2 min 36 s
Channel: Aditya Joshi

ITC – Cigarrates To FMCG

Aditya Joshi

Dekhiye kaise ek purani cigarette company, ITC, ne apne business model ko badalte huye FMCG sector me dhamaka kar diya. Britishers dwara shuru ki gayi, ITC ne apne 85% profits cigarette se kamaye lekin aaj bhi FMCG products jaise Aashirvaad Atta, Sunfeast Biscuits, Yippee Noodles, Fiama face wash aur aur bhi bahut kuch bech rahi hai. ITC ab Bharat ki third largest FMCG company hai, jo HUL aur Nestle ko tough competition de rahi hai. Jaaniye is video me ITC ki transformation journey, jisme usne apne traditional tobacco roots ko maintain karte hue ek naye empire ki shuruaat ki.
 
ITC cigarettes se FMCG tak kaise pohocha? Let's understand their go-to market strategy!
 
Explore the incredible transformation of ITC from a traditional tobacco company to a formidable FMCG giant in India, rivaling the likes of HUL and Nestlé. Originally established as the Indian Tobacco Company by the British, focusing solely on cigarettes with popular brands like Gold Flake and Classic, ITC now commands over 75% of India's cigarette market. Despite strict government tobacco policies and changing public perceptions, ITC boldly diversified, using profits from its cigarette business to build a diverse empire including biscuits, flour, face wash, noodles, and more. It now stands as India's third-largest FMCG company with a portfolio that includes Aashirvaad Atta, Sunfeast Biscuits, and Yippee Noodles, achieving deep market penetration through a vast distribution network reaching 6 million retail outlets. Discover how ITC leverages its legacy in tobacco to innovate and dominate in multiple sectors, securing its place as a future-ready FMCG giant. Join us on this episode of the Seekho App official show to delve into business studies with ITC's strategic journey.

Dekhiye kaise ek purani cigarette company, ITC, ne apne business model ko badalte huye FMCG sector me dhamaka kar diya. Britishers dwara shuru ki gayi, ITC ne apne 85% profits cigarette se kamaye lekin aaj bhi FMCG products jaise Aashirvaad Atta, Sunfeast Biscuits, Yippee Noodles, Fiama face wash aur aur bhi bahut kuch bech rahi hai. ITC ab Bharat ki third largest FMCG company hai, jo HUL aur Nestle ko tough competition de rahi hai. Jaaniye is video me ITC ki transformation journey, jisme usne apne traditional tobacco roots ko maintain karte hue ek naye empire ki shuruaat ki.
 
Explore the incredible transformation of ITC from a traditional tobacco company to a formidable FMCG giant in India, rivaling the likes of HUL and Nestlé. Originally established as the Indian Tobacco Company by the British, focusing solely on cigarettes with popular brands like Gold Flake and Classic, ITC now commands over 75% of India's cigarette market. Despite strict government tobacco policies and changing public perceptions, ITC boldly diversified, using profits from its cigarette business to build a diverse empire including biscuits, flour, face wash, noodles, and more. It now stands as India's third-largest FMCG company with a portfolio that includes Aashirvaad Atta, Sunfeast Biscuits, and Yippee Noodles, achieving deep market penetration through a vast distribution network reaching 6 million retail outlets. Discover how ITC leverages its legacy in tobacco to innovate and dominate in multiple sectors, securing its place as a future-ready FMCG giant. Join us on this episode of the Seekho App official show to delve into business studies with ITC's strategic journey.

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