Name: Indian RedTape Shoe Ki Kahani | Indian Desi Business
Uploaded: 2025-07-16T16:00:00.058253+05:30
Duration: 2 min 24 s
Channel: Rutvikkumar Jadvani

redtap shoe

Rutvikkumar Jadvani

Dekhiye kaise Kanpur ke ek chhote se leather karakhane se shuru hokar Red Tape bana global brand. Iss Seekho app ki official series "Indian Desi Business" mein, hum aapko batayenge Red Tape ki success story. Rashid Ahmed Mirza dwara 1979 mein shuru ki gayi yeh journey, jismein pehle sirf leather handbags aur accessories ka export hota tha. Phir 1996 mein Mirza family ne launch kiya apna brand Red Tape, jisne local craftsmanship aur affordability ko milakar Indian market mein apni pehchan banayi. Jaldi hi yeh brand na sirf shoes balki clothing range mein bhi expand hua aur aaj iski annual revenue 1800 crore hai. Agar aapko yeh kahani inspirit karti hai to video ko like aur share karna na bhulein.
 
1979 mein Kanpur ke Rashid Ahmed Mirza aur Irshad Mirza ne Mirza Tanners se leather export ka kaam shuru kiya tha, lekin 1996 mein unhone ek sapna dekha ek aisa Indian footwear brand banane ka jo quality, style aur affordability sab kuch de. Isi vision ke saath Redtape ka janm hua, jiska base Kanpur ka ek godown tha aur jahan local kaarigar high-quality shoes banate the. Jab market mein BATA aur Liberty jaise bade naam the, tab Redtape ne slow and steady growth se apni jagah banayi. 2007 mein pehla retail store launch hua aur phir brand ne casual, formal, aur sports shoes ke saath clothing segment mein bhi entry li. Aaj Redtape ke 200+ stores 99 cities mein hain, aur brand 30+ deshon mein export karta hai. ₹1800 crore ka annual revenue le kar Redtape ek desi success story ban chuka hai jo batata hai ki strong vision aur quality focus se global brand banaya ja sakta hai.
 
Discover the remarkable journey of Red Tape, a brand that originated from the leather factories of Kanpur and evolved into a global icon. In this episode of the Seekho Official Show "Indian Desi Business," we delve into the success story of Red Tape, which began in 1979 with Rashid Ahmed Mirza's venture, Mirza Tanners Private Limited, focusing on exporting leather handbags and accessories. Learn how the Mirza family's vision of creating an Indian brand that embodies quality, style, and affordability led to the establishment of Red Tape in 1996. Despite fierce competition from established brands and without a large budget or marketing team, Red Tape's commitment to quality, innovative designs, and affordable pricing won over consumers. By 2000, Red Tape showrooms became popular in Kanpur and other cities in Uttar Pradesh, and the brand's expansion continued with its first exclusive retail store in 2007. Red Tape's journey from a single store to over 200 stores across 19 cities and exporting to over 30 countries is not just a business success story but an inspiration, showing that strong resolve can turn a local leather factory into a globally recognized brand.

Indian RedTape Shoe Ki Kahani

Dekhiye kaise Kanpur ke ek chhote se leather karakhane se shuru hokar Red Tape bana global brand. Iss Seekho app ki official series "Indian Desi Business" mein, hum aapko batayenge Red Tape ki success story. Rashid Ahmed Mirza dwara 1979 mein shuru ki gayi yeh journey, jismein pehle sirf leather handbags aur accessories ka export hota tha. Phir 1996 mein Mirza family ne launch kiya apna brand Red Tape, jisne local craftsmanship aur affordability ko milakar Indian market mein apni pehchan banayi. Jaldi hi yeh brand na sirf shoes balki clothing range mein bhi expand hua aur aaj iski annual revenue 1800 crore hai. Agar aapko yeh kahani inspirit karti hai to video ko like aur share karna na bhulein.
 
Discover the remarkable journey of Red Tape, a brand that originated from the leather factories of Kanpur and evolved into a global icon. In this episode of the Seekho Official Show "Indian Desi Business," we delve into the success story of Red Tape, which began in 1979 with Rashid Ahmed Mirza's venture, Mirza Tanners Private Limited, focusing on exporting leather handbags and accessories. Learn how the Mirza family's vision of creating an Indian brand that embodies quality, style, and affordability led to the establishment of Red Tape in 1996. Despite fierce competition from established brands and without a large budget or marketing team, Red Tape's commitment to quality, innovative designs, and affordable pricing won over consumers. By 2000, Red Tape showrooms became popular in Kanpur and other cities in Uttar Pradesh, and the brand's expansion continued with its first exclusive retail store in 2007. Red Tape's journey from a single store to over 200 stores across 19 cities and exporting to over 30 countries is not just a business success story but an inspiration, showing that strong resolve can turn a local leather factory into a globally recognized brand.

Indian RedTape Shoe Ki Kahani

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