Name: Idli Bechne Wale Ki Kahani | Indian Desi Business
Uploaded: 2025-05-20T17:00:00.047409+05:30
Duration: 2 min 19 s
Channel: Rutvikkumar Jadvani

Idli Bechne Wale Ki Kahani

Rutvikkumar Jadvani

Dekhiye kaise ek chhote gaon ke cycle repair shop wale parivaar ke ladke, PC Mustafa, ne ready to cook idli dosa batter bech kar crorepati ban gaye. Is Seekho official show "Indian Desi Business" ke episode mein, hum aapko batayenge Mustafa ki inspiring journey Kerala ke Chinni Lode gaon se lekar ID Fresh Foods ke founder tak ki. Unhone apne cousin ke sath sirf 50,000 rupees ki shuruaati investment se shuruaat ki aur kaise unka business word of mouth se grow hua, ye sab kuch iss video mein. Unki success story se seekhiye ki kaise determination aur right strategy se koi bhi apne sapno ko sakar kar sakta hai.
 
Kerala ke ek chhote se gaon se belong karne wale PC Musthafa ne cycle mechanic ke bete se ₹100 crore turnover wale brand iD Fresh Foods tak ka safar tay kiya! Ek time tha jab unki family ko basic meals ke liye bhi struggle karna padta tha. Par Musthafa ne NIT aur IIM Bangalore se padhai complete ki, aur 2005 mein ₹50,000 se apne cousins ke saath milkar fresh idli-dosa batter ka business shuru kiya. Unhone preservative-free, hygienic packaging aur fast delivery par focus kiya — jisse unka brand working families ka favourite ban gaya. Aaj iD Fresh Foods ka batter, parotta, vada aur paneer all across India aur UAE tak supply hota hai. Unki kahani proof hai: basic se bhi bada brand banaya ja sakta hai — agar idea clear ho aur execution honest!
 
Discover the remarkable journey of PC Mustafa, who transformed a simple idea of selling ready-to-cook batter into a multi-crore enterprise, on Seekho's official show "Indian Desi Business." From his humble beginnings in a small village in Kerala, where his father was a cycle repair mechanic and financial hardships were frequent, Mustafa's determination led him to excel in academics, pursue engineering at NIT Calicut, and later, an MBA from IIM Bangalore. Learn how a family visit inspired him to start ID Fresh Food in 2005 with just Rs. 50,000, growing it to a business with a turnover of Rs. 50 lakh by 2008 through focusing on quality, hygiene, and trust, without using preservatives. Explore how ID Fresh Foods scaled by introducing modern manufacturing, automation, and expanding their product line to include Malabar parotha, vada batter, chapati, and paneer, securing customer trust with a fast delivery model. Don't miss this inspiring success story of turning a basic Indian staple into a sustainable business model. Like and share your feedback if you enjoy our video!

Dekhiye kaise ek chhote gaon ke cycle repair shop wale parivaar ke ladke, PC Mustafa, ne ready to cook idli dosa batter bech kar crorepati ban gaye. Is Seekho official show "Indian Desi Business" ke episode mein, hum aapko batayenge Mustafa ki inspiring journey Kerala ke Chinni Lode gaon se lekar ID Fresh Foods ke founder tak ki. Unhone apne cousin ke sath sirf 50,000 rupees ki shuruaati investment se shuruaat ki aur kaise unka business word of mouth se grow hua, ye sab kuch iss video mein. Unki success story se seekhiye ki kaise determination aur right strategy se koi bhi apne sapno ko sakar kar sakta hai.
 
Discover the remarkable journey of PC Mustafa, who transformed a simple idea of selling ready-to-cook batter into a multi-crore enterprise, on Seekho's official show "Indian Desi Business." From his humble beginnings in a small village in Kerala, where his father was a cycle repair mechanic and financial hardships were frequent, Mustafa's determination led him to excel in academics, pursue engineering at NIT Calicut, and later, an MBA from IIM Bangalore. Learn how a family visit inspired him to start ID Fresh Food in 2005 with just Rs. 50,000, growing it to a business with a turnover of Rs. 50 lakh by 2008 through focusing on quality, hygiene, and trust, without using preservatives. Explore how ID Fresh Foods scaled by introducing modern manufacturing, automation, and expanding their product line to include Malabar parotha, vada batter, chapati, and paneer, securing customer trust with a fast delivery model. Don't miss this inspiring success story of turning a basic Indian staple into a sustainable business model. Like and share your feedback if you enjoy our video!

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