Name: Gillette Ki Business Strategy | Business Case Studies
Uploaded: 2025-03-26T19:54:59.504631+05:30
Duration: 2 min 48 s
Channel: Aditya Joshi

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Gillette Ki Business Strategy

Aditya Joshi

Gillette ki kahani suniye is Seekho App Video Transcript mein, jahan hum aapko batayenge kaise ek simple razor company ne branding aur pricing strategy mein mastery dikhayi. Video mein, hum King C. Gillette ki 1991 ki revolutionary shuruaat se lekar aaj tak ke safar ko cover karte hain, jisme unhone razors ko almost cost price par becha aur blades ko mehenge daam par, creating a monopoly in the market. Iske alava, Gillette ne apne products ko har kuch saal mein upgrade karte hue, marketing strategy ke through US Army ko free razors diye aur sports sponsorship ke jariye apne brand ko masculine aur powerful banaya. Dekhiye kaise Gillette ne technological advancements aur smart pricing ke saath global market mein apni pehchan banayi.
 
Gillette ne ek aisi strategy define ki jise baki badi companies bhi use karne lagi! A great business case study to understand the concept of recurring revenue.
 
Discover the intriguing story of Gillette, not just a razor company but a masterclass in branding and pricing strategies, on our official business studies show. Founded in 1901 by King C. Gillette with the revolutionary idea of a safe razor with disposable blades, Gillette transformed shaving habits globally. Learn how Gillette's business model of selling razors at cost price while pricing blades higher created a recurring revenue system and established a monopoly in the shaving industry. Explore their journey from single to multi-blade razors, technological advancements, and genius marketing strategies, including giving free razors to US Army soldiers to build long-term customers. Understand how Gillette's tagline "The best a man can get" became a cornerstone of their brand identity, and how they adapted their products for price-sensitive markets with low-cost options like Gillette Guard. Join us to delve into the success story of Gillette, where innovation meets strategic marketing.

Gillette ki kahani suniye is Seekho App Video Transcript mein, jahan hum aapko batayenge kaise ek simple razor company ne branding aur pricing strategy mein mastery dikhayi. Video mein, hum King C. Gillette ki 1991 ki revolutionary shuruaat se lekar aaj tak ke safar ko cover karte hain, jisme unhone razors ko almost cost price par becha aur blades ko mehenge daam par, creating a monopoly in the market. Iske alava, Gillette ne apne products ko har kuch saal mein upgrade karte hue, marketing strategy ke through US Army ko free razors diye aur sports sponsorship ke jariye apne brand ko masculine aur powerful banaya. Dekhiye kaise Gillette ne technological advancements aur smart pricing ke saath global market mein apni pehchan banayi.
 
Discover the intriguing story of Gillette, not just a razor company but a masterclass in branding and pricing strategies, on our official business studies show. Founded in 1901 by King C. Gillette with the revolutionary idea of a safe razor with disposable blades, Gillette transformed shaving habits globally. Learn how Gillette's business model of selling razors at cost price while pricing blades higher created a recurring revenue system and established a monopoly in the shaving industry. Explore their journey from single to multi-blade razors, technological advancements, and genius marketing strategies, including giving free razors to US Army soldiers to build long-term customers. Understand how Gillette's tagline "The best a man can get" became a cornerstone of their brand identity, and how they adapted their products for price-sensitive markets with low-cost options like Gillette Guard. Join us to delve into the success story of Gillette, where innovation meets strategic marketing.

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