Name: Emami Ka Crorepati Formula! | Indian Desi Business
Uploaded: 2025-06-02T17:45:00.037819+05:30
Duration: 2 min 14 s
Channel: Rutvikkumar Jadvani

Emami Ka Crorepati Formula!

Rutvikkumar Jadvani

Dekhiye kaise Kolkata ke do doston RS Agrawal aur RS Goyanka ne 1974 mein sirf 20,000 rupaye se shuruat karke Imami ko 30,000 karod ka empire banaya. Seekho App ke is episode mein hum baat karenge Imami ki journey ki, jo Snow cream se shuru hui aur Navratna oil, Boroplus jaise iconic products tak pahuchi. Janiye kaise chhote kirana stores ko target karke aur celebrity endorsements se Imami ne market mein apni pehchan majboot ki. Aaj Imami ke 300 se zyada products duniya bhar ke 700 se adhik desho mein bikte hain.
 
Emami, ek aisa Indian brand jo ₹20,000 se shuru hua aur aaj ₹30,000 crore ke valuation tak pahunch gaya! 1974 mein Kolkata ke do friends, R.S. Agarwal aur R.S. Goenka, ne apni secure jobs chhodkar ek small manufacturing unit se apna journey start kiya. Limited budget hone ke bawajood, unhone kirana stores ko target karke brand ko ground level pe grow kiya. Navratna Oil, Boroplus, aur Fair & Handsome jaise iconic products Emami ko household name banane lage. Zandu, Kesh King, Dermicool jaise major acquisitions aur Bollywood celebrities se endorsement ne brand ko aur strong banaya. Aaj Emami ke 300+ products 70+ countries mein bikte hain. Ye kahani hai smart strategy, local connect aur desi dimaag se global brand banane ki!
 
Discover the incredible journey of Emami on Seekho's official show "Indian Desi Business." Starting with just 20,000 rupees in 1974, RS Agrawal and RS Goenka transformed their venture into a 30,000 crore empire. Learn about the origins of Emami as a small chemical unit in Kolkata, its early struggles, and breakthroughs with products like Navratna Oil and Boroplus Cream. Witness how strategic marketing, celebrity endorsements, and significant acquisitions propelled Emami to a prominent position in the FMCG sector, with a presence in over 700 countries. Join us as we explore Emami's inspiring success story, a testament to the power of strong determination in taking an Indian brand global.

Dekhiye kaise Kolkata ke do doston RS Agrawal aur RS Goyanka ne 1974 mein sirf 20,000 rupaye se shuruat karke Imami ko 30,000 karod ka empire banaya. Seekho App ke is episode mein hum baat karenge Imami ki journey ki, jo Snow cream se shuru hui aur Navratna oil, Boroplus jaise iconic products tak pahuchi. Janiye kaise chhote kirana stores ko target karke aur celebrity endorsements se Imami ne market mein apni pehchan majboot ki. Aaj Imami ke 300 se zyada products duniya bhar ke 700 se adhik desho mein bikte hain.
 
Discover the incredible journey of Emami on Seekho's official show "Indian Desi Business." Starting with just 20,000 rupees in 1974, RS Agrawal and RS Goenka transformed their venture into a 30,000 crore empire. Learn about the origins of Emami as a small chemical unit in Kolkata, its early struggles, and breakthroughs with products like Navratna Oil and Boroplus Cream. Witness how strategic marketing, celebrity endorsements, and significant acquisitions propelled Emami to a prominent position in the FMCG sector, with a presence in over 700 countries. Join us as we explore Emami's inspiring success story, a testament to the power of strong determination in taking an Indian brand global.

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