Name: Bikanervala Ki Unique Marketing Strategy | Digital Marketing
Uploaded: 2025-10-09T20:50:00.219483+05:30
Duration: 3 min
Channel: Deepak Mamgai

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Deepak Mamgai

Seekho App par aaye naye video mein hum aapko batayenge ki kaise ek sadakon par namkeen bechne wala aadmi, Shri Lala Kedarnath Agrawal ji, ne choron ki madad se ek terah sau karod rupaye ki snack company banayi. Video mein, hum aapko marketing ke teen mahatvapurn concepts - brand visibility ki psychology, original vs duplicate ki psychology, aur competition se brand positioning ke baare mein samjhenge. Ye kahani Delhi se shuru hoti hai jahan Agrawal ji apni unique recipe lekar aaye aur kaise unki mithai dukaan, Bikaner wala, ek badi brand ban gayi, ye sab janane ke liye video ko end tak dekhein. Ismein aapko business aur marketing ki duniya mein successful hone ke liye zaroori tips bhi milegi.
 
Lala Kedarnath Aggarwal ne 1962 mein Delhi ki galiyon mein namkeen bechna shuru kiya. Ek choti si dukaan banayi jiska naam rakha Bikanervala.
Phir kuch ajeeb hua.
Log unhe copy karne lage. Har jagah. "Bikaner Sweets," "Bikaner Namkeen," "Bikaner yeh, Bikaner woh."
Normal businesses gusse mein aa jaate. Legal battles ladte. Unhe band karwane ki koshish karte.
Lekin yahan actually kya hua...
Har fake shop galti se asli ki advertising kar rahi thi. Jitni zyada copies aayin, utna hi zyada logon ne "Bikaner" suna. Aur jab unhe pata chala ki fake hain, toh woh asli ko dhoondhne lage.
Copycats free marketing ban gaye.
Aaj? ₹1300+ crore ki company. Aur main guarantee deta hoon ki aapke ghar ke paas abhi bhi koi "Bikaner Something" shop hai jo asli nahi hai.
Yeh us har cheez ko hila deta hai jo maine competition ke baare mein socha tha.
Zyada tar businesses copycats ko eliminate karne ki koshish karte hain. Is bande ne galti se unhe apni brand awareness ke distribution network mein badal diya.
 
Discover the incredible journey of a street vendor who turned a roadside snack business into a 1.3 billion INR company, all thanks to the unintended help from imitators. Dive into our video on Seekho’s Official Show Digital Marketing, where we unravel the fascinating marketing story of Shri Lala Kedarnath Agrawal from Rajasthan. Starting with authentic recipes in Old Delhi, his venture 'Bikaner wala' became a massive success influenced by imitators, enhancing brand visibility and trust. Learn key marketing concepts like the psychology of brand visibility, the impact of duplicates, and strategic brand positioning through competition. Don't miss out on this unique learning experience—watch till the end to gain insights on maintaining quality and authenticity in your business endeavors.

Bikanervala Ki Unique Marketing Strategy

Seekho App par aaye naye video mein hum aapko batayenge ki kaise ek sadakon par namkeen bechne wala aadmi, Shri Lala Kedarnath Agrawal ji, ne choron ki madad se ek terah sau karod rupaye ki snack company banayi. Video mein, hum aapko marketing ke teen mahatvapurn concepts - brand visibility ki psychology, original vs duplicate ki psychology, aur competition se brand positioning ke baare mein samjhenge. Ye kahani Delhi se shuru hoti hai jahan Agrawal ji apni unique recipe lekar aaye aur kaise unki mithai dukaan, Bikaner wala, ek badi brand ban gayi, ye sab janane ke liye video ko end tak dekhein. Ismein aapko business aur marketing ki duniya mein successful hone ke liye zaroori tips bhi milegi.
 
Discover the incredible journey of a street vendor who turned a roadside snack business into a 1.3 billion INR company, all thanks to the unintended help from imitators. Dive into our video on Seekho’s Official Show Digital Marketing, where we unravel the fascinating marketing story of Shri Lala Kedarnath Agrawal from Rajasthan. Starting with authentic recipes in Old Delhi, his venture 'Bikaner wala' became a massive success influenced by imitators, enhancing brand visibility and trust. Learn key marketing concepts like the psychology of brand visibility, the impact of duplicates, and strategic brand positioning through competition. Don't miss out on this unique learning experience—watch till the end to gain insights on maintaining quality and authenticity in your business endeavors.

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