Name: Bartan Bechke Banayi Lakho Ki Company | Indian Desi Business
Uploaded: 2025-09-15T17:45:00.038057+05:30
Duration: 2 min 32 s
Channel: Rutvikkumar Jadvani

Bartan Bechke Banayi Lakho Ki Company

Rutvikkumar Jadvani

Dekhiye kaise Shriram College ke students Aditya, Kirti, aur Gaurav ne apne college project se Punjab ke Jadiyala Guru ke thathera artisans ke saath mil kar peetal (brass, copper, kansa) ke bartano ka ek sustainable business model IDIEE ki shuruaat ki. Ye video aapko batayega ki kaise UNESCO dwara recognized in traditional arts ko bachane aur modernize karne ka idea kis tarah se ek crorepati business mein badal gaya. Janiye unki journey Shark Tank India tak aur kaise unhone global markets mein apni pehchan banayi. Zaroor dekhein aur Seekho app par aur bhi aise inspiring stories ke liye bane rahein.
 
P-TAL ki journey ek college project se shuru hokar crores ke business tak pahunchi hai. 2017 mein Delhi ke SRCC ke students Aditya Agrawal, Kirti Goel aur Gaurav Garg Punjab ke Thathera artisans se mile jo brass, copper aur kansa ke bartan banate the, lekin unki kala lagbhag khatam ho rahi thi. Founders ne decide kiya ki is dying art ko modern design ke saath revive karenge aur 2019 mein P-TAL launch hua. Shuru mein logon ko doubt tha ki traditional bartan modern kitchens mein chalege ya nahi, par founders ne stylish aur health-friendly designs create karke demand bana di. Aaj artisans ki income ₹25,000 se ₹1 lakh tak pahunch chuki hai aur 100+ families brand se जुड़ी हुई हैं. 2023 mein Titan Capital se ₹4.33 crore ki funding mili aur 2024 mein Shark Tank India pe sabhi 5 Sharks ne milkar ₹1 crore invest kiya. Aaj P-TAL ka monthly revenue ₹2.5 crore aur estimated turnover ₹30 crore hai, jisme se 35% sales US market se aati hai. Ye brand India ke saath global level par bhi apni legacy ko showcase kar raha hai.
 
Discover the remarkable journey of IDIEE, a venture born from a modest college project that transformed into a multimillion-dollar business in traditional utensils. In this episode of the Seekho Official Show "Indian Desi Business," we explore how Shriram College of Commerce students Aditya Agrawal, Kirti Goyal, and Gaurav Garg collaborated with Jadiyala Guru artisans in Punjab, reviving the UNESCO-listed Thathera craft of brass, copper, and kansa utensils. Learn how their innovative approach not only preserved a fading art but also catered to modern health-conscious consumers, leading to a booming business with a strong online presence, impressive investor interest on Shark Tank India, and international acclaim.

Dekhiye kaise Shriram College ke students Aditya, Kirti, aur Gaurav ne apne college project se Punjab ke Jadiyala Guru ke thathera artisans ke saath mil kar peetal (brass, copper, kansa) ke bartano ka ek sustainable business model IDIEE ki shuruaat ki. Ye video aapko batayega ki kaise UNESCO dwara recognized in traditional arts ko bachane aur modernize karne ka idea kis tarah se ek crorepati business mein badal gaya. Janiye unki journey Shark Tank India tak aur kaise unhone global markets mein apni pehchan banayi. Zaroor dekhein aur Seekho app par aur bhi aise inspiring stories ke liye bane rahein.
 
Discover the remarkable journey of IDIEE, a venture born from a modest college project that transformed into a multimillion-dollar business in traditional utensils. In this episode of the Seekho Official Show "Indian Desi Business," we explore how Shriram College of Commerce students Aditya Agrawal, Kirti Goyal, and Gaurav Garg collaborated with Jadiyala Guru artisans in Punjab, reviving the UNESCO-listed Thathera craft of brass, copper, and kansa utensils. Learn how their innovative approach not only preserved a fading art but also catered to modern health-conscious consumers, leading to a booming business with a strong online presence, impressive investor interest on Shark Tank India, and international acclaim.

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