Name: Baniyan Se Shuru Karodo Ka Business | Indian Desi Business
Uploaded: 2025-08-09T16:00:00.063426+05:30
Duration: 2 min 30 s
Channel: Rutvikkumar Jadvani

Baniyan Se Shuru Karodo Business

Rutvikkumar Jadvani

Dekhiye kaise Kolkata ki Marwadi family se Prahlad Rai Agrawal, Ghanshyam Prasad Agrawal aur Kunj Bihari Agrawal ne 1965 mein Rupa and Company ki shuruaat ki aur ise ek karodo ka empire banaya. Ye video humein batati hai ki kaise in teen bhaiyon ne kathinaiyon ka samna karte hue, na keval India mein balki international markets mein bhi Rupa ko ek trusted brand banaya. Seekho App par unki inspiring success story dekhein, jahan aapko milenge business insights aur strategies jo aapke liye bhi madadgar sabit ho sakti hain.
 
1968 mein Kolkata ke teen bhaiyon ne ek chhote godown se Rupa & Company ki shuruaat ki, jab innerwear market mein na koi bada brand tha na hi koi organized system. Unka sapna tha har Indian ke liye comfortable aur affordable baniyan banana. Shuruaat mein unhone khud kapda kaata, pack kiya aur shopkeepers ko manakar apna product becha. 1985 mein Rupa officially register hui aur Frontline brand launch hua, jo aaj bhi men's innerwear ka symbol hai. Bumchums, Macroman, Euro jaise brands ke saath Rupa ne pure India mein apna network banaya, jisme aaj 1.5 lakh se zyada retail outlets aur 1,200 distributors hain. Foreign brands ke competition ke bawajood Rupa ne apni pricing, quality aur distribution ke dam par market mein strong presence banayi. Aaj Rupa sirf ek brand nahi, balki har Indian ke wardrobe ka ek hissa hai, jo Middle East se lekar USA tak export hota hai.
 
Discover the remarkable journey of Rupa and Company from a humble warehouse to a multi-crore empire on Seekho's official show, "Indian Desi Business." Explore the inspiring success story of three brothers from a Marwadi family in Kolkata, who in 1965, identified a gap in the unorganized inner wear market and founded Rupa and Company. Learn about their vision to create comfortable, durable, and affordable inner wear for every Indian. Trace their struggles, from testing designs personally to convincing shopkeepers without a marketing budget, and their strategic triumphs against international brands. Witness how Rupa, with its iconic brands like Front Line, Euro, Bumchums, and Macroman, became a household name not only in India but also internationally. Join us as we delve into how Rupa remains a trusted brand across over 1.5 lakh retail outlets globally.

Baniyan Se Shuru Karodo Ka Business

Dekhiye kaise Kolkata ki Marwadi family se Prahlad Rai Agrawal, Ghanshyam Prasad Agrawal aur Kunj Bihari Agrawal ne 1965 mein Rupa and Company ki shuruaat ki aur ise ek karodo ka empire banaya. Ye video humein batati hai ki kaise in teen bhaiyon ne kathinaiyon ka samna karte hue, na keval India mein balki international markets mein bhi Rupa ko ek trusted brand banaya. Seekho App par unki inspiring success story dekhein, jahan aapko milenge business insights aur strategies jo aapke liye bhi madadgar sabit ho sakti hain.
 
Discover the remarkable journey of Rupa and Company from a humble warehouse to a multi-crore empire on Seekho's official show, "Indian Desi Business." Explore the inspiring success story of three brothers from a Marwadi family in Kolkata, who in 1965, identified a gap in the unorganized inner wear market and founded Rupa and Company. Learn about their vision to create comfortable, durable, and affordable inner wear for every Indian. Trace their struggles, from testing designs personally to convincing shopkeepers without a marketing budget, and their strategic triumphs against international brands. Witness how Rupa, with its iconic brands like Front Line, Euro, Bumchums, and Macroman, became a household name not only in India but also internationally. Join us as we delve into how Rupa remains a trusted brand across over 1.5 lakh retail outlets globally.

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