Name: Aata Dal Se Business | Indian Desi Business
Uploaded: 2025-10-27T17:45:00.094786+05:30
Duration: 2 min 22 s
Channel: Rutvikkumar Jadvani

Aata Daal Se Banaya Business

Rutvikkumar Jadvani

Dekhiye kaise Prateek Rastogi ne ₹28 lakh ke package ko chhodkar apne hometown Sitapur mein kheti shuru ki aur 'Green Day Better Nutrition' ke through bio-fortified grains bechkar ₹12 crore ka turnover hasil kiya. Unki journey se seekhiye ki kaise traditional farming ko modern science ke saath milakar bade scale pe kiya ja sakta hai. Unki success story mein IIM Ahmedabad, bio-fortified wheat, rice, daal, aur millets, aur PV Sindhu jaise elements shamil hain. Humare video ko like karein aur apne vichar share karein.
 
Greenday Better Nutrition ki kahani Prateek Rastogi se shuru hoti hai jinhone 28 lakh ke corporate package ko chhodkar farming sector me kuch naya karne ka faisla liya. Sitapur laut kar unhone dekha ki humare daily grains me nutrition ki kami hoti hai, aur isi problem ko solve karne ke liye unhone bio-fortified grains par research start ki. Apni savings aur maa se liye paise mila kar unhone 40 lakh invest kiye aur wife Aishwarya ke saath milkar 4 saal tak farmers ke saath kaam kiya. Do saal ke trials ke baad 700+ farmers ke saath unhone scientifically enriched grains ki farming shuru ki. 2024 me Greenday Better Nutrition brand launch hua aur P.V. Sindhu ko ambassador bana kar unhone brand ko national level par le gaye. Aaj unke rice, dal, atta aur millets 25+ cities me bikte hain aur company ka turnover 12 crore cross kar chuka hai. Ye story dikhati hai ki agar vision clear ho to daal-chawal se bhi crore ka business ban sakta hai.
 
Discover the incredible journey of Prateek Rastogi, who left a lucrative ₹28 lakh job to revolutionize the agriculture sector by selling nutritious grains through his company, Green Day Better Nutrition. Starting in 2018, Prateek returned to Sitapur to address the nutritional deficiencies in regular grains by introducing bio-fortified variants rich in iron, zinc, and vitamins. With an initial investment and relentless research, he collaborated with over 700 farmers to cultivate these grains on 1000 acres. By 2024, Green Day had launched its brand, roped in PV Sindhu as a brand ambassador, and expanded to over 25 Indian cities, achieving an annual turnover of ₹12 crores. This story not only showcases a successful shift from a corporate job to agriculture but also highlights the potential of innovative farming in building a substantial business.

Aata Dal Se Business

Dekhiye kaise Prateek Rastogi ne ₹28 lakh ke package ko chhodkar apne hometown Sitapur mein kheti shuru ki aur 'Green Day Better Nutrition' ke through bio-fortified grains bechkar ₹12 crore ka turnover hasil kiya. Unki journey se seekhiye ki kaise traditional farming ko modern science ke saath milakar bade scale pe kiya ja sakta hai. Unki success story mein IIM Ahmedabad, bio-fortified wheat, rice, daal, aur millets, aur PV Sindhu jaise elements shamil hain. Humare video ko like karein aur apne vichar share karein.
 
Discover the incredible journey of Prateek Rastogi, who left a lucrative ₹28 lakh job to revolutionize the agriculture sector by selling nutritious grains through his company, Green Day Better Nutrition. Starting in 2018, Prateek returned to Sitapur to address the nutritional deficiencies in regular grains by introducing bio-fortified variants rich in iron, zinc, and vitamins. With an initial investment and relentless research, he collaborated with over 700 farmers to cultivate these grains on 1000 acres. By 2024, Green Day had launched its brand, roped in PV Sindhu as a brand ambassador, and expanded to over 25 Indian cities, achieving an annual turnover of ₹12 crores. This story not only showcases a successful shift from a corporate job to agriculture but also highlights the potential of innovative farming in building a substantial business.

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